New Logo, Design and Interactive Offerings Among Advances in 2010
By Megan Webb
These days, it’s not too often that you hear news of a magazine expansion.
But we’re proud to report that one of our favorite resources for green building and construction news, BUILDERnews magazine, has announced that it will debut a revamp of its esteemed media brand during next week’s 2010 International Builders’ Show in Las Vegas. BUILDERnews is a national media brand that covers the North American residential, mixed use and multifamily building industries.
According to the magazine, enhancements include a new logo and improved print publication and Web site design and layout. The online edition further introduces exclusive online content via webinars, podcasts, videos, blogs, social networks and more.
For readers this means:
BUILDERnews January 2010 Cover
- Additional features, news and columns on the latest building trends and issues
- In-depth technical research and specifications on materials and products used by builders, architects and specifiers
- Fresh, competitive information for builders, architects, specifiers and contractors
- Increased use of video and online avenues for quick, educational bits of information
- Easier to navigate print publication and interactive Web site for quicker access to information
For advertisers this means:
- Increased reader/subscriber base that allows advertisements to reach more target customers and extend messaging to new audience
- An alliance with a completely immersed media brand, which includes the highly coveted print magazine, digital edition and exclusive online content
- Expanded palette of value-added advertising options through print and digital editions, webinars, podcasts, video and more
- More attractive print and online design that draws in more readers
Why the revamp? John Chilson, editor-in-chief of BUILDERnews, commented, “At BUILDERnews, we remain committed to reaching our audiences in new and different ways. From contractors that practically live on the job site to decision makers and national builders, we are dedicated to providing our readers with a complete media brand that accommodates how they access the information they need.”
We like how you think John!
To check out all of BUILDERnews’ new offerings, visit www.bnmag.com.
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