April 14, 2015
Eco eyewear is cool and it’s even better when it’s combined with environmental initiatives that take shape beyond just the frame. When MODO, launched the One Frame One Tree campaign in collaboration with Trees for the Future to plant a tree for every one of it’s ECO eyewear frames sold, we thought it was a great initiative. Now, Eco News Network is pleased to report that MODO’s efforts to better the world have reached a new milestone – 1 million trees planted.
This significant tree planting milestone achieved by the MODO 1million trees planted campaign in collaboration with the Washington DC based, nonprofit organization Trees for the Future (TREES) focuses on tree planting initiatives in Cameroon. The sustainability initiative not only restores deforested lands, but also creates better conditions to grow crops, which in turn provides a means for local people to generate income. Rural farmers of Cameroon’s Western Highlands are taught sustainable land-use practices that improve the soil, yield better crops and protect the land from further erosion.
“Trees for the Future is dedicated to planting trees with rural communities in the developing world, enabling them to restore their environment, grow more food and build a sustainable future,” says John Leary, Executive Director, Trees for the Future. “We are proud to have a partner like ECO and we are thankful for their dedicated support, enabling us to achieve our goals.”
Eco News Network featured the ECO collection last year in this post about eco eyewear. Being environmentally and socially responsible is at the heart of the ECO collection. Best put by the brand’s tagline: “LOOK GOOD, FEEL GOOD, DO GOOD”, the collection is well-designed, is made of either recycled materials or biobased materials and triggers a tree being planted for each frame sold. The packaging is also earth-friendly by being made of recycled fabric made from PED (recycled soda bottles).
“We have a responsibility to leave the world a better place than how e found it,” says Alessandro Lanaro, CEO of MODO, “and we could never have an impact of this size on the people of Cameroon without the help of our many customers that support the brand and the cause.”
In the early 1970s, Dave and Grace Deppner, founders of Trees for the Future, served as volunteers in the Philippines, where they witnessed the human tragedy brought on by illegal logging and unsustainable land management systems. Working with community leaders in nearby villages, the Deppners revitalized degraded lands by providing farmers with tree seed, technical training, and on-site planning assistance. People responded enthusiastically, joining in to save their homes and way of life. After returning from their overseas assignments they continued what they had started, communicating by mail with rural community leaders, providing information, seeds, and training materials. Since that time, TREES has assisted thousands of communities in planting millions of trees in 19 countries including Cameroon.
Modo was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro. Modo has evolved into a company that designs, manufactures and distributes a successful portfolio of house brands, designer brands and contemporary lifestyle brands – all under the common denominator of design and innovation. Company brands include Modo, Eco, Derek Lam, Jason Wu and 7 For All Mankind. Modo is a global company with offices in New York, Milan and Stockholm.
In the eyewear industry, Modo drives the effort in sustainability and social responsibility. With initiatives like producing frames with recycled content or biobased materials (Eco brand), planting trees for every frame sold (Eco’s “one frame – one tree”), giving free spectacles to those in need (Modo’s “buy a frame – give a frame”), Modo is a pioneer in merging style and purpose. MODO is distributed in over 10,000 optical locations across the world.
Photo Credits: Cameroon trees-courtesy of Trees for the Future; ECO eyewear frames-courtesy of MODO