LAUFEN’s Ceramic Innovation Wins 2013 GREEN GOOD DESIGN Award

July 8, 2013

CHICAGO – LAUFEN, the Swiss innovator of the bathroom as a living space is proud to announce that they have received their third GREEN GOOD DESIGN Award, this one for their new ceramic called SaphirKeramik. Presented by The Chicago Athenaeum Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, the GREEN GOOD DESIGN Awards are an extension of the GOOD DESIGN™ Awards. The GOOD DESIGN™ Awards were founded in Chicago in 1950 by renowned architects, holding much clout in searching for the most innovative in product design and graphic design. The GREEN GOOD DESIGN Awards follow suit by focusing on practices, products and architecture that are environmentally sound yet also cutting-edge.

“At LAUFEN, we never stop thinking about improving our designs, through innovating the manufacturing process and technology we use to create our products,” said Ilker Hussein, global projects manager for LAUFEN Bathrooms. “Our Research Director Dr. Werner Fischer developed SaphirKeramik together with his team and various university research institutes and they worked on the ‘recipe’ for almost a decade. They were determined to improve not only the design capabilities but equally important was to be able to reduce the raw materials used, which then lower energy consumption in firing, production and transport. This marks the beginning of a new trend in revolutionizing the design language of ceramics using the SaphirKeramik as we have for the Kartell by Laufen collection to create washbasin products that are totally unique to the marketplace. We are honored that this prestigious group of judges recognized LAUFEN’s efforts.”

The GREEN GOOD DESIGN Awards category for Innovative Green Products honors companies that promote greater sustainability practices by saving energy and using recycled material that are used in households or for business applications.

Having defined bathroom culture since 1892, LAUFEN was the originator of ceramic bathroom products in Switzerland, and is now the leading global manufacturer of complete bathroom solutions for modern lifestyles. LAUFEN has made a commitment and investment in the North American market, and they offer a range of products selected and code approved for North America. LAUFEN has a complete inventory in Miami and Monterrey, Mexico and customer service support in Miami. Renowned for their traditional fine ceramic technique, LAUFEN products exemplify Swiss workmanship; boasting precision, high quality and design. As the premium brand of the Roca group – the largest ceramic bath product manufacturer worldwide – LAUFEN employs a staff of 2,000 specialists that understand the technology, design and functionality needed to constantly reinvent the bath. With branches in 17 countries and global representation, LAUFEN manufactures over four million ceramic pieces annually. A timeless aesthetic and classic appeal have led designers like Stefano Giovannoni, Wiel Arets for the Italian Design Firm Alessi and Ludovica and Roberto Palomba to invest themselves in the LAUFEN design movement, and as a result of these collaborations, LAUFEN has been the recipient of a number of design awards including Interior Design’s Best of Year (BoY) award in 2008 and 2012, the red dot award in 2009, two GREEN GOOD DESIGN™ Awards in 2010 and one in 2013 and the GOOD DESIGN™ Award four years running: 2009, 2010, 2011 and 2012. Visit LAUFEN at

Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. GOOD DESIGN bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design. The 2013 GREEN GOOD DESIGN Award winners will be listed on the European Centre for Architecture Art Design and Urban Studies website The Mission of The European Centre is to improve all aspects of the human and urban experience by promoting greater public awareness and the broader appreciation and importance of architecture, design, art, and urban planning. The European Centre partners and collaborates with other European museums, cultural institutions, and professional associations and societies on joint programs and exhibitions, often times sending traveling exhibitions to those venues and hosting the same for a cross-European cultural experience. Some of the sponsors of the European Centre for Architecture Art Design and Urban Studies, include large companies such as BMW, American Airlines and Electrolux.







, , ,